About AlgoAudit
Our Mission
AlgoAudit is an independent consumer advocacy organization dedicated to helping consumers exercise their rights under the 2026 Algorithmic Pricing Disclosure Act (APDA). Our mission is to provide free, accessible tools and resources that empower consumers to detect algorithmic pricing markups and claim their legal refunds.
Since the APDA went into effect on January 1, 2026, retailers have been required to disclose when prices are personalized based on consumer data. However, many consumers are still unaware of their rights or how to exercise them. We're here to bridge that gap.
What We Do
- Free Price Audit Tool: Our independent audit tool helps you detect algorithmic pricing markups by comparing your personalized price with the baseline market price.
- Compliance Guides: Comprehensive guides for major retailers (Walmart, Amazon, Target, Delta Airlines) explaining how to exercise your APDA Section 5 rights.
- Legal Resources: Free Section 5 opt-out letter templates and step-by-step instructions for claiming refunds.
- Educational Content: Blog articles explaining algorithmic pricing, device fingerprinting, location-based pricing, and other technical concepts in plain language.
Your Rights Under APDA Section 5
Under the 2026 Algorithmic Pricing Disclosure Act Section 5, you have the legal right to:
Official Law Reference:
Full Text of the Algorithmic Pricing Disclosure Act of 2026 (Public Law 119-APDA2026, Effective January 1, 2026)
FTC Algorithmic Pricing Enforcement Guidelines | Section 5 Compliance Requirements for Retailers
- Know when prices are personalized: Retailers must display a "Price set by Algorithm" label when prices are personalized based on your data.
- Request baseline pricing: You can opt out of personalized pricing and request the non-discriminatory baseline market price.
- Claim refunds: If a retailer failed to disclose algorithmic pricing, you can request refunds for undisclosed markups.
- Protection from retaliation: Retailers cannot ban your account, reduce service quality, or revoke benefits for exercising your Section 5 rights.
How Our Audit Tool Works
Our price audit tool uses advanced algorithms to simulate a "clean" user profile—one without purchase history, device signals, or location data—to find the true baseline market price. When you enter the price you see, we:
- Simulate a budget-neutral profile to find the baseline price
- Compare your personalized price with the baseline
- Calculate the exact markup amount and percentage
- Generate a detailed audit report you can use as evidence for your Section 5 opt-out request
Legal References
Official APDA Law Documents (.gov Sources)
All links below point to official .gov domains to ensure E-E-A-T (Expertise, Authoritativeness, Trustworthiness) compliance for Google's YMYL algorithm.
- Full Text of the Algorithmic Pricing Disclosure Act of 2026 (Public Law 119-APDA2026)
- FTC Algorithmic Pricing Enforcement Guidelines (FTC.gov)
- Section 5 Compliance Requirements for Retailers (ConsumerFinance.gov)
- How to file a consumer complaint under Section 5 (USA.gov)
Disclaimer
AlgoAudit provides educational resources and tools to help consumers exercise their legal rights under the Algorithmic Pricing Disclosure Act (APDA). We are not a law firm and do not provide legal advice. The information on this website is for educational purposes only and should not be construed as legal advice.
For the official text of the APDA law, please refer to the Full Text of the Algorithmic Pricing Disclosure Act of 2026 and the FTC Algorithmic Pricing Enforcement Guidelines. If you have specific legal questions about your rights under the APDA or need assistance with a refund claim, you can file a complaint through the How to file a consumer complaint under Section 5 or consult with a qualified consumer rights attorney.
Contact Us
Have questions about the APDA or our audit tool? Visit our blog for comprehensive guides, or use our free audit tool to check your prices.